Goal:

Develop a strong quarterly social media campaign aimed at boosting brand awareness, engagement, and follower growth over three months. The campaign spotlighted key annual events, showcased major partnerships, and shared educational and mission-driven content to deepen audience connection and support.

Result:

Increased online engagement and follower growth by 6.2% across three Cradles to Crayons markets through strategic use of short-form content, influencer collaborations, and diverse platform strategies. Leveraging partnership opportunities throughout the campaign boosted collective social media impressions by 3%. Incorporating trending content enhanced brand awareness and fostered a stronger, more authentic connection with our audience.