Goal:

Launch a new platform enhancement through a comprehensive digital campaign to drive an increase in coat and product donations.

Result:

Boosted online engagement and followership, resulting in a 14% increase in product donations. Worked with internal and external teams to create and run a social campaign, covering everything from planning, copywriting, filming, editing, approvals, and performance tracking. This also included engaging key accounts and influencers to expand reach through Instagram Stories and made sure all graphics and videos stayed on-brand across platforms.